This project is a re-branding proposal for Aquafine beverages, we aimed to improve and simplify the company brand to establish a high value in the market and invoque a high quality product feel for teh targeted audiance.
Having the beverages beign mainly bubbly water with natural fruit flavors, simplifiying and focusing manly on fruits and bubbles as a center point for the brand resulted in a cleand design with a clear message.
The main challenges that we faced during this project were mainly about finding the soft spot to balance simplicity and attraction in order to standout in the local market that is loud and saturated.
The white color was a big eye catching point on the shelf, as well as with the colorful bubbles pattern that helped display variety, playfulness and flavor which made the product collection very distinguishable.